Noodoll is a contemporary character-led design brand based in East London. Established by designer Yiying Wang in 2009, Noodoll began as an illustrated book featuring a cast of monsters who were made from rice and noodles. Noodoll make a host of products featuring the happy Ricemonsters. 

At the heart of Noodoll’s design ethos is playfulness, uniqueness and quality! Noodoll toys bridge the gap between collectable design items and children’s plush toys, and with this they make great design accessible to everyone. Noodoll products fit seamlessly into the modern home and we encourage everyone to add a roarsome touch to their life!

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